Vianel NYC

For four years, I photographed and produced VIANEL’s monthly refresh across their e-commerce, social media, and marketing channels. My position also included styling, lighting, and post-production to align with the brand’s identity and maintain a cohesive and elevated aesthetic.

AMERICAN EXPRESS

In 2022, American Express introduced Platinum Cards featuring art by Julie Mehretu and Kehinde Wiley. Commissioned by the ad agency Gesundheit, I photographed and edited the card plates for their activations and advertising media. These images became the cornerstone of the rollout’s marketing materials, appearing in activations, web media, and publications like Artnet and Bloomberg, reaching audiences far beyond the initial campaign.

MAST BOOKS

It was an honor to work with Mast Books for nearly two years, where I developed systems for talent sourcing, photography, and post-production tailored to their exact needs. From perfect frame placements to precise lighting and seamless organization, I ensured every image aligned with their brand standards, producing consistent, polished visuals for their monthly refreshes. I’m extremely proud of the foundation we built together and love watching their continued success.

FLATS

Some of the most seemingly simple photography tasks, like shooting clothing flats—especially for intimates—require the expertise of a skilled team. From soft goods stylists to digitechs, retouchers, and photographers, every role matters. I’ve collaborated with clients, from small brands to major institutions like Target, to shoot e-commerce flats and assemble dedicated production teams.

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